2019
Lajefe
Conceptual Branding
Myself and two female co-workers wanted to build a platform that women could use to find, support, and mentor one another.
I wanted to create a brand that evoked warmth, felt relatable and was welcoming to all.
Selecting the right font.
Creating a warm, flexible color palette.
Combing the two to create the logo.
Curating photography that was inclusive, natural and felt relatable.
